Marketing Gone Wrong: When Has The Fine Line Between Marketing and False Marketing Been Crossed

Bell is one of Canada’s largest telecommunications companies and was first opened their Canadian office in Montreal, Quebec in the year 1880. They offer a wide range of product for both personal and professional use. They provide internet, TV, home phone services, personal phone services and many more. Do You Read the Fine Print? Since …

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Critical Analysis: Valeant Pharmaceuticals Exposed

Valeant Pharmaceuticals International Inc., located in Quebec have been under tremendous public and scrutiny since hiking the prices of two lifesaving medications. These medications are Isuprel or Isoprenaline and Nitropress (CBC, 2015). Valeant purchased the rights to these two medication in February of 2015 from Marathon Pharmaceuticals. It was not until Valeant got its hands …

Continue reading Critical Analysis: Valeant Pharmaceuticals Exposed

Valeant Pharmaceuticals Exposed

Valeant Pharmaceuticals International Inc., located in Quebec, has currently been under fire since the news broke about their drug price hikes to two lifesaving heart medications: Isuprel or Isoprenaline and Nitropress. However, Marathon Pharmaceuticals held the rights of these medications before Valeant, under Marathon Pharmaceuticals there were gradual increases in price over the past three …

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